The New Cotton Route falls within the context of the International Decade for People of African Descent and is “a contribution to a better understanding of the general socioeconomic conditions of black populations in Canada”  but also in Mali.
The New Cotton Route aims to be a hub for the production and marketing of products resulting from the links and economic dynamics that exist between cotton producers, artisans, micro-processors, fashion designers, promoters and distributors.
This initiative symbolizes the cultural heritage of Mali in the field of textiles, in particular handmade by peasants, artisans, fashion designers and all actors in the chain of transformation and valuation of cotton. It aims for sustainable development and creates, in the long term, an impact, in the communities in which it operates, thanks to the collaboration and mentorship of Canadian Quebec designers recognized in the fields of fashion, design and decoration. domestic in order to access the international market
The initiative showcases the creativity and talent of fashion designers, designers, artists and artisans from Mali, Quebec and Canada, through cross-views on their cultures, their knowledge, know-how and their know-how. It will support artisans, fashion designers and designers.
This innovation lab will be an intensive project of business planning, product testing and mentoring sessions. The teams will work to validate and enrich ideas to bring them to the next level and allow investors to make an informed investment decision in relation to the market.
You are: a communicator, media man, a fashion designer, a foundation, a fashion school, a municipality, a university, a large school, an incubator, a museum, a man or a woman of culture, a small and medium-sized business and trade. An NGO, an entrepreneur, an innovator, an entrepreneur, a thinker, a player in the transformation of the fashion industry with a social and environmental impact, an operations manager and manager in the field of fashion, a manager fundraising, etc.