The New Cotton Route symbolizes the Malian cultural heritage in the field of textiles, particularly handmade by peasants, artisans, fashion designers and all actors in the cotton processing and valuation chain.

This initiative’s vision is sustainable development and creates long-term impact in the communities in which it operates.

The New Cotton Route directly contributes to the achievement of Sustainable Development Goals (SDGs) n ° 1, n ° 5, n ° 8 and n ° 12 and also supports the objectives; # 10, # 13 and # 16

This initiative thus contributes to help the development of isolated communities living in extreme poverty in Mali but also to give visibility to young Malian creators by providing them with access to training and to the international market.

The capacities of women and young people operating in the cotton processing and marketing value chain will be strengthened through training on environmental standards and quality.

Support for the creation of new designs and products (fabrics and clothing) according to market preferences will be undertaken.

Training, access to means of production, marketing, technologies and expertise can also help improve the environment for the production, processing and marketing of Small and Medium Enterprises (SMEs).

Competitive and innovative business strategies will enhance the quality and efficiency of supply and production. By putting in place sustainable operating and management practices, the project will open up new business opportunities for small businesses and SMEs in the textile and clothing industry.

The New Cotton Route will create sustainable jobs, economic growth but also contribute to improving the living conditions of young people and women but also reducing their vulnerability to armed conflicts and climate change.